PR Tips for Authors

Laura Segal Stegman’s Publicity Tips presentation was
outstanding, informative and engaging
with examples to help find what makes one’s story
compelling, irresistible and newsworthy.
Her handout was jam-packed with useful information
for any writer wanting to publicize their work.

Beverly Plass, Regional Advisor for SCBWI SoCal

The Writing Barn presents PR TIPS FOR AUTHORS
on Sunday, December 3, 9 am Pacific time.
Sign up


  • Author and publicist Laura Segal Stegman (Summer of L.U.C.K. and Ready or Not) offers Publicity Tips for Authors, a webinar or in-person workshop featuring a step-by-step guide to building a digital author media kit. Aimed at individuals at any stage of a writing career, whether a published author, a soon-to-be-published author, or someone simply contemplating writing a book, the workshop lasts for just over an hour, including ten- to fifteen minutes for questions.

  • Key workshop points and a substantive list of resources for authors provided in a PDF handout for participants.

  • Participants Learn How To:
    • Write effective author bios
    • Develop press materials
    • Catch media interest
    • and more

  • Topics Addressed:
    • Write effective author bios
    • Develop press materials
    • Catch media interest
    • and more

  • Praise From Participants:
    • Orange County, Florida, Library System, September 2021
    • Society of Children’s Book Writers and Illustrators, September 2023
    • The Writing Barn, December 2023
      • “So insightful and filled with helpful info!”
      • “Wonderfully informative”
      • “So many great examples”
      • “Useful and clear information”
      • “Great workshop, very useful”
      • “As a debut author, this session was invaluable”


Laura Segal Stegman is a Los Angeles-based author whose middle grade debut novel, Summer of L.U.C.K., and its sequel, Ready or Not (both from Young Dragons Press), are available wherever books are sold. The Chambered Nautilus, third in the L.U.C.K. trilogy, will follow. L.A. Parent Magazine lauded Summer of a “good read,” and it received a Five-Star Readers’ Favorite Award. Ready or Not, according to middle grade author Frank Morelli, “is filled with twists, turns, magic, time travel, and a healthy dose of courage from its deeply authentic cast of characters.” Laura serves as a judge for Society of Young Inklings and Society of Children’s Book Writers and Illustrators (SCBWI) writer competitions, and she shares her author journey in engaging virtual and in-person visits to schools and libraries. Her popular PR Tips for Authors workshop features a step-by-step guide to building a digital author media kit. Non-fiction credits include collaboration on the travel book Only in New York, and her feature stories appeared in the Los Angeles Times and Los Angeles Magazine, among others. A long-time publicity consultant, she owns Laura Segal Stegman Public Relations, LLC.


For more information, rates, and to set up a Publicity Tips for Authors workshop for your organization, please contact