PR Tips for Authors

Laura Segal Stegman’s Publicity Tips presentation was
outstanding, informative and engaging
with examples to help find what makes one’s story
compelling, irresistible and newsworthy.
Her handout was jam-packed with useful information
for any writer wanting to publicize their work.

Beverly Plass, Regional Advisor for SCBWI SoCal

For a Preview of Some of What You’ll Learn in PR TIPS FOR AUTHORS,
Check out Laura’s San Diego Writers Festival Guest Post:


  • Author and publicist Laura Segal Stegman (Summer of L.U.C.K., Ready or Not, The Chambered Nautilus) offers Publicity Tips for Authors, a webinar or in-person workshop featuring a step-by-step guide to building a digital author media kit. Aimed at individuals at any stage of a writing career, whether a published author, a soon-to-be-published author, or someone simply contemplating writing a book, the workshop lasts for just over an hour, including ten- to fifteen minutes for questions.

  • Key workshop points and a substantive list of resources for authors provided in a PDF handout for participants.

  • Participants Learn How To:
    • Write effective author bios
    • Develop press materials
    • Catch media interest
    • and more

  • Topics Addressed:
    • Write effective author bios
    • Develop press materials
    • Catch media interest
    • and more

  • Praise From Participants:
    • Orange County, Florida, Library System, September 2021
    • Society of Children’s Book Writers and Illustrators, September 2023
    • The Writing Barn, February 2024
      • “So insightful and filled with helpful info!”
      • “Wonderfully informative”
      • “So many great examples”
      • “Useful and clear information”
      • “Great workshop, very useful”
      • “As a debut author, this session was invaluable”
      • “Tons of useful new tips and tools”


Laura Segal Stegman is a publicity consultant who owns Laura Segal Stegman Public Relations, LLC, which has represented a wide-ranging client list of businesses and arts organizations. Her PR Tips for Authors workshop, a step-by-step guide to building a digital author media kit, has been presented by The Writing Barn, SCBWI, and elsewhere. She is the author of Summer of L.U.C.K. (her debut), sequel Ready or Not (both Five-Star Readers’ Favorite Award winners), and The Chambered Nautilus, third in Young Dragons Press’s middle grade trilogy. She has been featured at the Orange County Children’s Book Festival, San Diego Writers Festival, and LitFest in the Dena, and she shares her author journey with students at virtual and in-person visits to schools and libraries. She also serves as a judge for Society of Young Inklings, Society of Children’s Book Writers and Illustrators (SCBWI), and other writer competitions. Non-fiction writing credits include collaboration on the travel book Only in New York. Her feature stories and guest posts have appeared in the Los Angeles Times, Los Angeles Magazine, Westways, and School Library Journal’s Teen Librarian Toolbox,among others. She is based in Los Angeles.


For more information, rates, and to set up a Publicity Tips for Authors workshop for your organization, please contact